Is your Meta ads account actually ready to launch?
15 yes/no questions covering the tracking, account setup, and creative basics most small business owners miss. Each one comes with a real link so you can test it yourself in Meta. You'll get a live readiness score in minutes the moment you finish.
New to all this? Don't worry. If you're not sure what something means, just answer the best you can. This isn't a test, it's a starting point, and your score will show you exactly what to learn next.
About your business
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Tracking
01.Is your Meta Pixel installed on your website?
Without a Pixel, Meta can't learn who buys from you and your ad spend gets wasted on the wrong audience.
Install Meta Pixel Helper (Chrome)02.Does your Pixel fire a PageView when someone visits your site?
PageView is the baseline event — if it's not firing, nothing else will track either.
Open Test Events tool03.Do you have a Purchase (or Lead) conversion event set up?
This is the event Meta optimizes toward. Without it, your campaigns can't optimize for sales.
Open Events Manager04.Is the Conversions API (CAPI) connected?
iOS 14+ and ad blockers kill ~30% of browser tracking. CAPI sends events server-to-server so Meta sees them all.
Set up Conversions API05.Is your domain verified in Business Manager?
Required to configure conversion events on iOS and to prevent another business from running ads to your URL.
Verify your domainAccount health
01.Do you have a Meta Business Suite account?
Personal ad accounts get restricted constantly. A Business account is the only stable foundation.
Open Business Suite02.Does your ad account have a valid payment method on file?
Campaigns won't deliver without one — and a declined card mid-launch tanks your learning phase.
Check billing settings03.Is your business verified with Meta?
Unlocks higher spending limits and access to features like custom audiences over time.
Start business verification04.Have you set an account-level spending limit?
A safety net so a runaway campaign can't blow through your budget while you sleep.
Set spending limit05.Have you configured Aggregated Event Measurement (iOS 14+)?
You can only optimize for 8 events per domain post-iOS 14. Prioritize Purchase at the top.
Configure eventsLaunch-ready basics
01.Is a privacy policy live and linked from your landing page?
Required by Meta. Ads get disapproved or accounts get flagged without one.
See Meta's policy requirements02.Does your landing page load in under 3 seconds on mobile?
80%+ of Meta ad traffic is mobile. Every extra second of load time can cut conversions in half.
Test with PageSpeed Insights03.Do you have at least 3 ad creative variations ready (image or video)?
Meta's algorithm needs options to test. One creative = no data to learn from.
See Meta's creative best practices04.Have you defined who you're targeting (interests, lookalikes, or retargeting)?
Going in blind on "Advantage+" without any audience signal usually burns budget for the first week.
Open Audiences tool05.Are UTM parameters added to your ad destination URLs?
Without UTMs you can't see in Google Analytics or your store which ads actually drove the sale.
Build UTM links